John Malone: The Atlanta Braves Are ‘Not for Sale’
As much as speculation about a potential sale of the Atlanta Braves keeps turning up like a bad penny, John Malone has no intention of auctioning off the club. In a phone interview with Sportico, the...
View ArticleMahomes, Allen and Burrow Will Draw Billions in Ad Dollars in 2024
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. Picture Cleveland Browns defensive end Myles Garrett steamrolling his way...
View ArticleNBA Playoff Ratings Down 12% as Casual Fans Pine for LeBron, Curry
In a postseason marked by historically tough comps, the NBA can use all the Game 7s it can get its hands on as it heads into the final three series of the 2023-24 campaign. According to Nielsen...
View ArticleTNT to Sublicense College Football Playoff Package From ESPN
TNT Sports has inked a five-year deal with ESPN that will allow the Warner Bros. Discovery division to carry a limited run of College Football Playoff games beginning with the 2024-25 season. Per terms...
View ArticleCharles Barkley Dunks on WBD Brass, Teases ‘Inside the NBA’ Heist
If the 2024-25 NBA season proves to be the league’s final run with 40-year partner TNT, Charles Barkley may try to smuggle out the network’s celebrated studio show under his 62L suit jacket. In a...
View ArticleDiamond Seeks Delay in Re-org Plan Hearing Amid Comcast Fights
Attorneys representing Diamond Sports Group on Thursday filed a motion with a Houston bankruptcy court requesting a 41-day extension of the date of the company’s scheduled confirmation hearing. In a...
View ArticleLife’s a Beach, and Then You Lose the NBA. (Maybe.)
If the rest of us have one thing in common with the people who run gigantic media conglomerates and top-tier sports leagues, it is this: They don’t want to work over a long holiday weekend either. As...
View ArticleMLB Marketing Effort Celebrates Baseball’s Latino Stars, Fans
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. If you’re a baseball fan, there’s a pretty good chance your favorite...
View ArticleNHL Eyes 5 Nights of an Empty Ratings Net as NBA Takes Breather
With the NHL Stanley Cup playoffs deliveries already at a record high, the league now has a rare chance to own the sports-media landscape for the next five nights. Heading into Game 5 of the Western...
View ArticleNHL’s Top Star Lands First Stanley Cup Final. Will Anyone Watch?
Like just about 98% of everything else in the known universe, the 2024 Stanley Cup Final is a win some, lose some proposition. On the one hand, the NHL finally has the opportunity to showcase the human...
View ArticleDiamond RSNs Near Naming-Rights Deal as MLB, NBA Turn Up the Heat
Diamond Sports Group on Tuesday confirmed that it has reached an agreement in principle on a new naming-rights sponsor for its 18 regional sports networks, a move necessitated by the looming expiration...
View ArticleNo Rights Update in View as Adam Silver Preps for NBA Finals Opener
In a perfect world, commissioner Adam Silver tonight would tee up his traditional NBA Finals table-setter with an official announcement about the league’s next round of media rights deals, which—in...
View ArticleConnor McDavid Helps ABC Sell Out First 5 Games of Stanley Cup Final
As ABC gets set to host its second Stanley Cup Final under its seven-year, $2.8 billion contract with the NHL, the broadcaster has already sold out its available commercial inventory for the first five...
View ArticleNBA Finals Off to a Tepid TV Start as Celtics Clobber Mavs in Opener
If the Boston Celtics keep this up, TV’s shouting heads will have to find something else to moan about as the summer draws nearer. Boosted by the return of center Kristaps Porziņģis, who last night...
View ArticleMixed Bag for Stanley Cup Final Opener as ABC Ratings Stumble
As expected, Game 1 of the NHL Stanley Cup Final failed to light up the dials on the Nielsen boxes Saturday night, as the Florida Panthers’ 3-0 blanking of the Edmonton Oilers was one of the...
View ArticleFox Sports Kicks Off 2026 FIFA World Cup Ad Sales Effort
With exactly two years to go before the 2026 FIFA World Cup kicks off in North America, Fox Sports has officially begun selling inventory in and around the summer blockbuster. “As the sales cycle for...
View ArticleNHL Broadcaster Kevin Weekes Is About to Become a Free Agent
If the Stanley Cup Final goes the full seven games, Kevin Weekes is going to clean up on frequent flyer points. Including the initial flight from New York to South Florida, the NHL broadcaster is...
View ArticleFriday Night Lights: Fox Primed for New College Football Window
When the 2024-25 broadcast season kicks off in September, Fox will have to forge ahead without its highest-rated primetime series, a two-hour block that defied both gravity and the ongoing erosion of...
View ArticleNBA, NHL Title Sweeps Would Be a Backbreaker for Disney
After the Edmonton Oilers’ comeback attempt came up short on Thursday night, Disney executives now find themselves staring down the double barrels of financial misfortune. In taking a 3-0 lead in the...
View ArticleJudge Pushes Diamond Sports, Leagues to End Disclosure Fight
Over the course of Diamond Sports Group’s 15-month bankruptcy case, presiding Judge Christopher Lopez has been consistent in encouraging all parties involved to try to work out as many of their...
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